Founder and Main Guide
José Right Azevedo
After a successful career as an engineer, I followed one of my greatest passions: wine. I worked for one of Portugal’s largest wineries while managing a small family production, a period that allowed me to reconnect with my roots.
Over time, however, I realized that what truly inspired me was traveling, meeting people, sharing stories, and introducing others to the culture, history, gastronomy, and wines of Portugal. This led me to become a tour guide and eventually create PBH – Portugal By Heart, a project dedicated to designing authentic, personalized, and unforgettable experiences throughout the country.
I was born in the Douro region and lived in Porto all my life but I've been traveling around Portugal (Madeira and Azores Islands, included) since childhood and I've uncovered countless places of incredible natural and historic beauty. Everything I do, I do it from the heart and that's why I decided to name my tour's agency PBH - Portugal By Heart, pun intended.