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Date requested: 2026-09-13 18:09:17
IP: 172.71.28.205

Legal Provisions of Use

Privacy Policy

2026-09-09 14:08:23

Portugal By Heart, Unipessoal Lda (hereinafter referred to as “Portugal By Heart” or “PBH”), with the email address [email protected], is responsible for the processing of your personal data collected through this website and other company communication channels.

 

 

1. Purpose of Data Processing

The personal data we process will only be used for the following purposes:

  • Communication with clients and clarification of questions regarding our tours;

  • Processing requests for information, bookings, and tour reservations;

  • Preparation of quotations and customized itineraries;

  • Management of payments, deposits, and refunds related to bookings;

  • Compliance with legal obligations, namely the collection of liability waivers required under Portuguese law for certain tours;

  • Direct marketing communications regarding new tours, promotions, and experiences (where consent has been provided for this purpose);

  • Collection of information regarding dietary restrictions or allergies in order to ensure a safe and comfortable experience during tours.

 

 

2. Data Retention Period

We retain your data only for the period necessary for the purpose for which it was collected, or for the legally required period (namely for tax and accounting purposes).

 

 

3. Consent

By accepting this Privacy Policy, you authorize Portugal By Heart to process your personal data for the identified and selected purposes.

Whenever consent is legally required, the data subject has the right to withdraw it at any time, without affecting the lawfulness of the processing previously carried out, nor any subsequent processing based on another legal basis (such as legal obligations to which PBH is subject).

To withdraw your consent, you may contact us via:

  • Email: [email protected]

  • WhatsApp: +351 916 003 092 (José Right) or +351 912 569 397 (Luís Azevedo)

 

 

4. Users’ Rights

You may exercise, at any time, your rights of access, rectification, erasure, restriction, objection, and data portability regarding your personal data through the following means:

The data subject may also lodge a complaint with the Portuguese Data Protection Authority (CNPD) — www.cnpd.pt.

 

 

5. International Data Transfers

Given the international nature of our activity — we welcome clients from all over the world — Portugal By Heart may, within the scope of the purposes described above, transfer data outside the European Economic Area (EEA), namely in order to communicate with clients or partners located in third countries.

In such cases, PBH shall strictly comply with the applicable legal provisions, particularly regarding the adequacy of the destination countries in relation to the protection of personal data.

 

 

6. Use of Cookies

Our cookie policy is intended to inform you about how Portugal By Heart uses browsing data and other information collected through access to and use of the website and other multimedia content (banners, emails, social media), either directly or through advertising content on third-party websites.

This information is provided in accordance with Directive 2002/58/EC and the General Data Protection Regulation (EU) 2016/679 (“GDPR”).

 

6.1. What is a cookie?

A cookie is a small information file transmitted by websites through your browser and stored on your device (computer, smartphone, tablet). Cookies allow the recognition of users and the collection of data such as the number of pages visited, selected language, geographic location associated with the IP address, frequency and duration of visits, type of browser, and device used.

 

6.2. Web beacons and fingerprinting

  • Web beacon (“pixel tag”, “invisible pixel”, “clear GIF”, “web bug”): code or image embedded in pages to monitor and track traffic.

  • Fingerprinting: creation of a unique identification of the device based on its configuration for tracking purposes.

 

6.3. Types of cookies used

(A) Essential cookies — indispensable for the operation of the website. They allow access to your session, display pages in a format suitable for your screen, retain information entered in booking forms, redirect you to the appropriate language version, and manage traffic peaks. These cookies do not require your consent, although they may be blocked in your browser settings (which may affect the user experience).

 

(B) Improvement cookies — used, with your consent, to:

  • Analyze visitor behavior and improve website functionality;

  • Provide services such as live chat, click-to-call buttons, and virtual assistance;

  • Detect abnormal activities and protect the website.

 

(C) Advertising and personalization cookies — allow us to present offers and content tailored to your interests (for example, suggesting tours similar to those you viewed). These are used with your consent.

 

(D) Third-party cookies — allow the sharing of PBH content on social media and external platforms (Facebook, Instagram, Tripadvisor, YouTube), as well as the integration of functionalities such as maps and videos. These are used with your consent. We recommend consulting the privacy policies of these platforms:

  • Facebook / Instagram

  • Tripadvisor

  • YouTube

  • WhatsApp

 

 

7. Cookies on Third-Party Communication Channels

Portugal By Heart is present on several third-party platforms (Tripadvisor, Facebook, Instagram), where it publishes content and campaigns. When you interact with such content, browsing information may be collected in order to assess the relevance of the shared content. Please consult the respective cookie policies for further details.

 

 

8. How to Manage Cookies

Under the GDPR, consent may be provided through browser settings or other applications. You may authorize, block, or delete cookies by configuring your browser settings:

  • Google Chrome

  • Mozilla Firefox

  • Safari

  • Microsoft Edge / Internet Explorer

Blocking cookies may prevent or hinder navigation and the provision of certain services (namely the online booking process).

 

 

9. Exercising Your Rights

You benefit from the rights of access, rectification, objection, restriction, and erasure concerning your personal data. To exercise these rights, please contact us at [email protected].

If you believe that your rights have not been respected, you may lodge a complaint with the Portuguese Data Protection Authority (CNPD).

 

 

10. Contact Information

Portugal By Heart (PBH)

 

 

Portugal By Heart reserves the right to update this Privacy Policy whenever deemed necessary, and users are advised to consult it periodically.